Latitude 25º North pHragrance Lab was born from the beauty and spirit of Nassau, Bahamas — a place defined by its latitude on the map and its unmatched vibrance in life. Our name is a tribute to the 25th parallel that runs through our island, reminding us that our location is more than just geography; it’s inspiration. Surrounded by ocean breezes, tropical blooms, and the rhythm of island living, we set out to create a fragrance experience that captures the essence of place and memory.

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Unlike traditional perfume shops, we invite you to become the perfumer. At Latitude 25º, every guest steps into an immersive, hands-on journey where science meets creativity and luxury meets play. Whether you’re here to celebrate a milestone, share a special occasion with loved ones, or simply create something personal, our lab offers an experience as unique as you are. Each fragrance you design is more than a scent; it’s a memory bottled at Latitude 25. 

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Latitude 25 Degrees North was created to honor stillness, joy, and self-expression through the art of fragrance. We believe scent is one of the most powerful ways to ground yourself in the present moment and take it with you.

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Founded in Nassau, this space was designed for connection. For presence. For play. Whether you’re here to rediscover your creativity, bond with someone you love, or treat yourself to a sensory indulgence, this is for you.

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Every experience is guided, thoughtful, and intentionally slow because life was meant to be savored.

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You didn’t come here to stay busy. You came here to remember who you are.

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