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ABOUT US
At Latitude 25° North pHragrance Lab, our vision is to inspire deeper connection through the art of scent. We believe fragrance is a collaborative journey — one we create alongside our guests. We partner with every individual who walks through our doors, guiding them through a creative process rooted in exploration, self-expression, and meaningful discovery. Together, we blend more than fragrance — we blend experiences, memories, and moments that last.
OUR STORY
Latitude 25º North pHragrance Lab was inspired by the beauty and spirit of Nassau — a place defined as much by its latitude as by its unmistakable vibrance. Our name honors the 25th parallel that runs through our island, a reminder that geography can spark imagination. Surrounded by ocean air, blooming flora, and the rhythm of island life, we set out to create a fragrance experience rooted in place and memory.
In our lab, you are not just choosing a scent — you are creating one. You blend, design, and bottle your own fragrance in an immersive session that blends science with creativity. Whether it is a celebration, a shared moment, or a personal reset, your fragrance becomes a memory captured in scent.
We built this space around presence and connection — a chance to slow down, breathe, and create something meaningful.
Every experience is guided, intentional, and unhurried.
You are not here to rush. You are here to reconnect.