PRIVACY POLICY

This Privacy Policy explains how we collect, use, and share your personal information when you visit or make a purchase from latitude25perfumery.com (“the Site”).

INFORMATION WE COLLECT

When you visit the Site, we automatically gather information about your device. This includes details such as your web browser, IP address, time zone, and the cookies installed on your device. As you browse, we also track the pages or products you view, the websites or search terms that led you here, and how you interact with the Site. We refer to this automatically gathered data as “Device Information.”

We collect Device Information using the following tools:

• Cookies: Small data files placed on your device, often including an anonymous unique identifier. For more about cookies or how to disable them, visit allaboutcookies.org.
• Log files: These track actions happening on the Site, collecting your IP address, browser type, internet service provider, referring and exit pages, and timestamps.
• Web beacons, tags, and pixels: Electronic files that help us understand how you browse and interact with the Site.

When you make a purchase or try to place an order on the Site, we collect certain details from you. This includes your name, billing and shipping addresses, payment information (such as credit card numbers and billing details), your email address, and your phone number. We refer to all of this as “Order Information.”

Whenever we use the term “Personal Information” in this Privacy Policy, we mean both Device Information and Order Information.

HOW WE USE YOUR PERSONAL INFORMATION

We use your Order Information to process and complete any orders you place on the Site. That includes handling payment, arranging shipping, and sending invoices or order confirmations. We also use this information to:

• Communicate with you
• Check orders for potential fraud or security risks
• Provide information or marketing that aligns with preferences you’ve shared with us

We use the Device Information we collect to identify potential risks or fraudulent activity, including reviewing your IP address. We also rely on this data to enhance and optimize the Site by analyzing how visitors browse and interact with the pages and by evaluating the effectiveness of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third-party service providers who assist us in using your information as described above. For example, our online store is operated through WIX. You can read about how WIX manages Personal Information here: https://www.wix.com/about/privacy.

We also use Google Analytics to gain insight into how customers use the Site. You can learn how Google handles Personal Information at: https://www.google.com/intl/en/policies/privacy/. To opt out of Google Analytics, visit: https://tools.google.com/dlpage/gaoptout.

Additionally, we may share your Personal Information when required to comply with applicable laws, respond to subpoenas or legal requests, or protect our legal rights.

We may also disclose your Personal Information when required to comply with relevant laws or regulations, to respond to subpoenas, search warrants, or other valid legal requests, or when necessary to safeguard our legal rights.

BEHAVIORAL ADVERTISING

As noted above, we use your Personal Information to deliver targeted advertisements and marketing messages that we believe may be relevant to you. To learn more about how targeted advertising functions, you can visit the Network Advertising Initiative’s (“NAI”) educational resource: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following links:
• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You may also limit participation in some targeted advertising programs by visiting the Digital Advertising Alliance’s opt-out page: http://optout.aboutads.info/.

DO NOT TRACK

Please be aware that our Site does not change its data collection or usage practices when a Do Not Track signal is detected from your browser.

YOUR RIGHTS

If you are a resident of the European Union, you have the right to access the personal information we maintain about you and to request that this information be corrected, updated, or removed. To exercise any of these rights, please contact us using the details provided below.

If you reside in Europe, we also note that we process your information to fulfill any contracts we may have with you (such as when you place an order through the Site) or to pursue the legitimate business interests described above. Please be aware that your information may be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION

When you make a purchase on the Site, we retain your Order Information for our records unless you request that we remove it.

CHANGES

We may revise this Privacy Policy periodically to reflect updates to our practices or to comply with operational, legal, or regulatory requirements.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at contact@latitude25degreesnorth.com.